{"id":548741,"date":"2023-07-17T13:31:24","date_gmt":"2023-07-17T13:31:24","guid":{"rendered":"https:\/\/testv42.demowebsitelinks.com\/joselrodriguez\/?p=548741"},"modified":"2026-06-04T10:49:39","modified_gmt":"2026-06-04T10:49:39","slug":"contextual-advertising-101-what-it-is-and-how-it-2","status":"publish","type":"post","link":"https:\/\/testv42.demowebsitelinks.com\/joselrodriguez\/contextual-advertising-101-what-it-is-and-how-it-2\/","title":{"rendered":"Contextual Advertising 101: What It Is And How It Works PGM Solutions"},"content":{"rendered":"

\"contextual<\/p>\n

This implies that a brand has limited control over what types of ads show up on their website. Brands that don’t have the resources to do so may not achieve the same degree of success when executing behavioral ad campaigns. For example, in behavioral ads, if a visitor has read an article about affordable hosting services and now they are on a website that sells shoes, they may see ads related to hosting services. For instance, when using the Google Display Network (GDN), you can set your network settings to either broad or specific reach. With so many targeting options available, the question shouldn’t be which one to use \u2014 but how to combine them effectively. Join 100,000+ marketing professionals getting the latest insights delivered to their inbox, plus hot takes from IMH’s CEO, Ryan Hilliard.<\/p>\n<\/p>\n